It's officially spring! Cue the warmer weather, baby animals, and spring cleaning! Spring cleaning, aka spring organizing, aka finding an efficient and orderly way of planning out your social content.
Unsure which holidays, events, and season-related content to focus on in engaging your nonprofit audience? We’ve done the work for you in creating our April #ConsciousContent calendar!
We made this free resource so that you can stay on track planning content to better engage your audience. Our #consciouscontent calendar resource is downloadable right onto your own google calendar, and a great tool for staying on top of the dates most relevant to your audience. Not only inspiring days of awareness like National Bravehearts Day on April 28th, but also important days like National Fomer Prisoner of War Recognition Day on April 9th. By staying up to date on important dates, you’ll be able to create relevant, informed content that can then drive your larger strategic goals.
More than just a Calendar:
We put together the #Consciouscontent calendar so that you’re never left scrambling for meaningful content. You can download it to your own Google calendar, and also edit directly in Sheets, allowing space for you to plan content, tailor the format and get organized around your unique needs.
Here’s a peak, or skip ahead and download it here.
What you’ll get:
A month-at-a-glance calendar that includes the important dates you need to plan for, with space to add your organization’s own campaigns and launches.
Weekly tabs with a complete breakdown of each day’s social media postings, including body copy, time, channel, and any important notes about the date.
A list view of the #ConsciousContent dates with more details and relevant links, so you can figure out exactly what days are important for your organization to engage with.
All relevant hashtags that should be used to post about these important dates so you can make sure your post is #relevant.
Okay, I downloaded it. Now what?
Now it’s time to plan! Not every date on the #ConsciousContent Calendar is relevant to your organization. But a lot probably are, so it is important to look through them and recognize opportunities to engage with all of the stakeholders in your organization. Establishing a clear and consistent position through your social media affects your ability to recruit volunteers and maintain relationships with donors. Show them that you’re paying attention, and that you want to be part of the conversation on days like Childhelp National Day of Hope on April 7th. Or maybe, Get to Know your Customers Day on April 15th provides a unique opportunity for you to engage on social media and drive your larger strategic goals. No matter what days you choose to engage with, the #ConsciousContent Calendar is here so that you can do it with ease.
SIGN UP to get the FREE downloadable #ConsciousContent Calendar + Planner - ready to edit and plan in Google Sheets or add it directly to your own Google Calendar.
Did we miss a day? Do you know a day coming in April that you want us to include? Tell us!
Add the #ConsciousContent Calendar to your Google Cal by entering your email here.
About the Author: Jacqueline is the Social Impact Marketing Intern at Loud + Clear. She is a senior at Tufts University majoring in Sociology and Psychology, graduating in May 2021. She is originally from Miami, FL, and has a passion for creative projects within the non-profit and social impact space. Connect with her by email here.
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