Jacqueline Kirk
- Nov 19, 2020

#ConsciousContent Calendar: Goodbye 2020!

The end of 2020 is fast approaching, and frankly, good riddance. But these last few weeks of the year also present great opportunities to share content and engage with your audience for one last end-of-year push. Unsure which holidays, events, and season-related content to focus on in engaging your non-profit audience? We’ve done the work for you in creating the end of the year version of our #ConsciousContent calendar!

Coming up is the biggest fundraising period of the year- about one third of all annual giving happens in the month of December! And because we know it’s a busy time of year, we made a resource that can help you in creating relevant content corresponding with important dates of the month. Not only quirky day-brightening ones like #WorldHelloDay, but also meaningful, socially conscious holidays such as #GivingTuesday and #SmallBusinessSaturday. By staying up to date on important dates of social advocacy, you’ll be able to create relevant, informed content that can then drive your larger strategic goals.

More than just a calendar:

We put together the #ConsciousContent calendar so that you’re never left scrambling for meaningful content. But this isn’t meant to be just another tool in your toolbox. Rather, it’s downloadable to your own google calendar, allowing space for you to plan content and tailor the format to your organization's unique needs.

Here’s a peak, or skip ahead and download it here.

What you’ll get:

A month-at-a-glance calendar that includes the important dates you need to plan for, with space to add your organization’s own campaigns and launches.
Weekly tabs with a complete breakdown of each day’s social media postings, including body copy, time, channel, and any important notes about the date.
A list view of the #ConsciousContent dates with more details and relevant links, so you can figure out exactly what days are important for your organization to engage with.
All relevant hashtags that should be used to post about these important dates so you can make sure your post is #relevant.

Okay, I downloaded it. Now what?

Now it’s time to plan! Not every date on the #ConsciousContent Calendar is relevant to your organization. But a lot probably are, so it is important to look through them and recognize opportunities to engage with all of the stakeholders in your organization. Establishing a clear and consistent position through your social media affects your ability to recruit volunteers and maintain relationships with donors. Show them that you’re paying attention, and that you want to be part of the conversation on days like #NationalDayOfListening on November 27th. Or maybe, #InternationalUniversalHealthCoverageDay on December 12th, provides a unique opportunity for you to engage on social media and drive your larger strategic goals. No matter what days you choose to engage with, the #ConsciousContent Calendar is here so that you can do it with ease.