Sources say this has been the fastest year on record. (Sources: us.)
And if you, like us, are finding it hard to believe that 2023 is less than 2 months away, there's still time to make the most of this most wonderful and most giving time of year.
There are endless opportunities to share content and engage with your audience for one final fundraising push. Unsure which holidays, events, and season-related content will best engage your non-profit audience?
We’ve done the work for you in creating a November & December #ConsciousContent calendar!
We are fast approaching the biggest fundraising period of the year. Close to ⅓ of all annual donations are given this time of year. (No campaign yet? Start here!) But if you're here, you already know you can't be asking all the time: cultivating strong supporters and recurring donors means giving back to your audience, too. To help best engage your audience and maximize your content, we developed a socially conscious calendar of dates you can plan your comms around. Yes, it includes the big ones like Giving Tuesday (😫) and National Philanthropy Day, but also the less obvious, like National Cappuccino Day ☕ and International Volunteer Day.
Whether your social following is 100 or 100,000 strong, there are countless opportunities big and small to engage with your supporters during the holiday season. Get organized and plan your content so you can grow relationships, build awareness of your work and ultimately get the support you need to expand your impact.
More than just a calendar:
We put together the #ConsciousContent calendar so that you’re never left scrambling for meaningful content. But this isn’t meant to be just another tool in your toolbox. Rather, it’s downloadable to your own Google Suite, allowing space for you to plan content and tailor the format to your organization's unique needs.
What you’ll get:
A month-at-a-glance calendar that includes the important dates you need to plan for, with space to add your organization’s own campaigns and launches.
Content Planners with a complete breakdown of each day’s social media postings, including body copy, time, channel, and any important notes about the date.
Links to background on the day and its history
Okay, I downloaded it. Now what?
Now it’s time to plan! Not every date on the #ConsciousContent Calendar is relevant to your organization. But a lot probably are, so it is important to look through them and recognize opportunities to engage with all of the stakeholders of your organization. Establishing a clear and consistent position through your social media affects your ability to recruit volunteers and maintain relationships with donors. No matter what days you choose to engage with, the #ConsciousContent Calendar is here so that you can do it with ease.
SIGN UP to get the FREE downloadable #ConsciousContent Calendar + Planner - ready to edit and plan in Google Sheets or add it directly to your own Google Calendar.
Did we miss a day? Do you know a day coming up in January or February that you want us to include? Tell us!
Add the #ConsciousContent Calendar to your Google Cal by entering your email here.
Content plan squared away, but not sure how to get started with end of year fundraising?
We've got some tips to help you pull off a successful, last minute campaign on a shoestring budget ----> get started here!
About the Author: Lilly is a recent graduate from the University of Delaware with a business degree in Entrepreneurship. She is originally from the Greater Philadelphia Area but currently living in Sydney, Australia! As a non-profit founder herself, Lilly is passionate about the social innovation space. Connect with her by email here.
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