As pumpkin spice lattes make their big return, we're sliding into the crisp months of September and October. These two months are like a playground for marketers, full of new and exciting opportunities. There are even events that bridge the two, like National Hispanic Heritage Month and Sukkot. So, while trees shed their leaves and change their colors, it's time for us to shake up our content strategy. Let's grab a rake and dive into the Conscious Content Calendar. It's our roadmap for navigating the exciting world of holidays, advocacy, recognition, and more during this dynamic season. Get ready to sprinkle your content with cinnamon and purposeful messaging as we uncover what September and October have in store for savvy marketers out there.
More than just a calendar:
We put together the #ConsciousContent calendar so that you’re never left scrambling for meaningful content. But this isn’t meant to be just another tool in your toolbox: it integrates with what you've already got. Download it to your own Google Suite and customize as you need, with space for you to plan content and tailor the format to your organization's unique needs.
What you’ll get:
A month-at-a-glance calendar that includes the important dates you need to plan for, with space to add your organization’s own campaigns and launches.
Content Planners with a complete breakdown of each day’s social media postings, including body copy, time, channel, and any important notes about the date.
Links to more info about the observance and its history
Okay, I downloaded it. Now what?
Now it’s time to plan! Not every date on the #ConsciousContent Calendar is relevant to your organization. But a lot probably are, so it is important to look through them and recognize opportunities to engage with all of the stakeholders of your organization. Establishing a clear and consistent position through your social media affects your ability to recruit volunteers and maintain relationships with donors. No matter what days you choose to engage with, the #ConsciousContent Calendar is here so that you can do it with ease.
SIGN UP to get the FREE downloadable #ConsciousContent Calendar + Planner - ready to edit and plan in Google Sheets or add it directly to your own Google Calendar.
Did we miss a day? Do you know a day coming up that you want us to include? Tell us!
Add the #ConsciousContent Calendar to your Google Cal by entering your email here.
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About the Author: Lilly is a recent graduate from the University of Delaware with a business degree in Entrepreneurship. As a non-profit founder herself, Lilly is passionate about the social innovation space. Connect with her by email here.
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